We identify your product’s target audience and find the product-market fit through creative testing and pinpointing the best channels to reach them.
Creatives are the #1 driver in successful UA campaigns. We ideate and develop champion creatives with high click-through rate after understanding the essence of your product.
We bring extensive experience in optimizing and scaling ad campaigns, having profitably managed over $20M in ad spend across 20+ channels.
✅ Created lead generation funnel for dating leads using Facebook ads, saving users thousands of hours from swiping on dating apps.
✅ Produced over 200 real, high quality matches that is 10x better than from dating apps.
✅ Featured on ABC’s Tamron Hall show
✅ We partnered with MochiBits to create a hyper-casual game in 2018 for iOS and Google.
✅ We saw a huge demand from YouTubers to play “.io” games as they were known, driving massive organic searches and downloads.
✅ Hexar.io became a Google Editor’s Choice app in 2018.
✅ My team led the launch of the Dice with Ellen mobile game to the #1 spot of the Top Free Games category on iOS.
✅ My team came in under budget to hit that goal, almost unheard of in mobile user acquisition.
✅ My team forecasted the amount of installs needed, collaborated with the 20+ channels we would use and executed to near perfection.
✅ My team and I ideated and helped produce this choice ad in 2017 that has been the benchmark for creatives ever since.
✅ We understood the essence of The Walking Dead intellectual property is about making difficult choices and were able to come up a breakthrough creative.
✅ After rotating this creative into Facebook, CPI’s dropped by half overnight.
Jack Liu is the founder of Innoge Labs, bringing a rich background in engineering, paid advertising, and product development.
Since teaching himself to create apps and run Facebook ads in 2011, Jack has designed and launched numerous apps, amassing over 12 million downloads. He has successfully managed 7-figure monthly ad budgets across various industries, including mobile gaming, fintech, and subscription apps, helping clients scale their performance ad campaigns to new heights.
Jack’s passion lies in crafting compelling creatives that drive user engagement.
He can also be reached via his LinkedIn profile.
